Digital & Content Marketing Course Project

Post-Graduate Certificate in Digital & Content Marketing

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Blogger, metaverse, gaming, video game, kids safety online

From the Sims to Roblox: How Gaming Becomes Emotional LifeXcape Across Generations

Sona Negi

Feb 8, 2026 5:50:38 PM

About

To prepare our digital and content marketing students for the workforce and build an e-portfolio, we’ve created a hands-on project that spans the certificate. Students will be assigned an industry during their studies and will conduct research, strategize, create, publish and amplify content, and analyze their campaign data for a brand tailored to that industry. This blog is based on a fictitious brand and the information is for educational purposes only.

York University School of Continuing Studies