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Digital & Content Marketing Course Project

Post-Graduate Certificate in Digital & Content Marketing

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Indie Gaming, Community, AI

Keeping Indie Gaming Human: Engaged Communities and the Responsible Use of AI

Valerie Carasco

Feb 17, 2026 6:14:49 PM

Introduction Indie game discovery has always been different. Unlike with many other game types that ...

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To prepare our digital and content marketing students for the workforce and build an e-portfolio, we’ve created a hands-on project that spans the certificate. Students will be assigned an industry during their studies and will conduct research, strategize, create, publish and amplify content, and analyze their campaign data for a brand tailored to that industry. This blog is based on a fictitious brand and the information is for educational purposes only.

York University School of Continuing Studies

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