Digital & Content Marketing Course Project

Post-Graduate Certificate in Digital & Content Marketing

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EDUCATION

Amazon Has the Algorithm. We Have Canada. Here is Why That Matters.

Syeda Imam

Apr 7, 2026 6:16:07 PM

The Algorithm is Bored: Why Your Next Favourite Game is Hiding in Canada’s Indie Scene

Syeda Imam

Mar 2, 2026 12:00:00 AM

About

To prepare our digital and content marketing students for the workforce and build an e-portfolio, we’ve created a hands-on project that spans the certificate. Students will be assigned an industry during their studies and will conduct research, strategize, create, publish and amplify content, and analyze their campaign data for a brand tailored to that industry. This blog is based on a fictitious brand and the information is for educational purposes only.

York University School of Continuing Studies