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Digital & Content Marketing Course Project

Post-Graduate Certificate in Digital & Content Marketing

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Why Competitive Games are Unfair-and What AI is Supporting and Quietly Changing.

Shrey Jayeshbhai Patel

Feb 17, 2026 11:26:12 PM

It’s late evening. You line into a second ranked game and the hands are steady and the mind is focus...

About

To prepare our digital and content marketing students for the workforce and build an e-portfolio, we’ve created a hands-on project that spans the certificate. Students will be assigned an industry during their studies and will conduct research, strategize, create, publish and amplify content, and analyze their campaign data for a brand tailored to that industry. This blog is based on a fictitious brand and the information is for educational purposes only.

York University School of Continuing Studies

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