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Digital & Content Marketing Course Project

Post-Graduate Certificate in Digital & Content Marketing

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esports

Why Serious Gamers Are Tired of Fake Esports Content

Rao Abdul Samad Khan

Apr 7, 2026 1:14:56 AM

Today's gaming videos often chase excitement. Not every clip needs loud energy to matter. Some gamin...

Esports Isn’t “Just Gaming”: 7 Ways Competitive Esports Feels Like Real Sports

Rao Abdul Samad Khan

Feb 16, 2026 7:09:56 PM

About

To prepare our digital and content marketing students for the workforce and build an e-portfolio, we’ve created a hands-on project that spans the certificate. Students will be assigned an industry during their studies and will conduct research, strategize, create, publish and amplify content, and analyze their campaign data for a brand tailored to that industry. This blog is based on a fictitious brand and the information is for educational purposes only.

York University School of Continuing Studies

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