Digital & Content Marketing Course Project

Post-Graduate Certificate in Digital & Content Marketing

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Why Game Trailers Lie | How Authentic Marketing Builds Player Trust

Betul Avci

Feb 17, 2026 6:10:27 PM

About

To prepare our digital and content marketing students for the workforce and build an e-portfolio, we’ve created a hands-on project that spans the certificate. Students will be assigned an industry during their studies and will conduct research, strategize, create, publish and amplify content, and analyze their campaign data for a brand tailored to that industry. This blog is based on a fictitious brand and the information is for educational purposes only.

York University School of Continuing Studies