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Digital & Content Marketing Course Project

Post-Graduate Certificate in Digital & Content Marketing

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gaming, video game, Streaming

We Were Wrong About Streaming… Here’s Why

Anantha Padmanabhan Jagadeesh

Apr 6, 2026 1:49:42 PM

It starts the way most shifts do: quietly.

Why People Keep Watching Game Streams They Don’t Understand

Anantha Padmanabhan Jagadeesh

Feb 17, 2026 4:54:46 PM

It starts the way most internet rabbit holes start: accidentally.

About

To prepare our digital and content marketing students for the workforce and build an e-portfolio, we’ve created a hands-on project that spans the certificate. Students will be assigned an industry during their studies and will conduct research, strategize, create, publish and amplify content, and analyze their campaign data for a brand tailored to that industry. This blog is based on a fictitious brand and the information is for educational purposes only.

York University School of Continuing Studies

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